the senior

experience

experience

introduction

introduction

This is the culmination of my experience in the Graphic Design program at ASU. Throughout my senior year, I’ve really been pushed to think much more about the intention behind my design and what I want to contribute to the world with it. Paul Rand’s quote “design is relationships” is something I adopted into my philosophy this year after using it as the basis for my poster submission in the fall semester. It speaks to the role that design plays in fostering connections between its creator and its viewers, but more broadly to the power that we as designers have to actually do something and help our communities. I want to be able to look back on life and be proud, not just because my designs were good or the money I made, but because I did things that actually benefitted people.


That is what this project has really been about for me. Technology is moving faster than it ever has before, and for most people it’s really difficult to keep up with what’s going on between day to day life. Thus, important things like the expansion of AI-powered security and traffic cameras and privatized data vendors tend to fly under the radar.

This is the culmination of my experience in the Graphic Design program at ASU. Throughout my senior year, I’ve really been pushed to think much more about the intention behind my design and what I want to contribute to the world with it. Paul Rand’s quote “design is relationships” is something I adopted into my philosophy this year after using it as the basis for my poster submission in the fall semester. It speaks to the role that design plays in fostering connections between its creator and its viewers, but more broadly to the power that we as designers have to actually do something and help our communities. I want to be able to look back on life and be proud, not just because my designs were good or the money I made, but because I did things that actually benefitted people.


That is what this project has really been about for me. Technology is moving faster than it ever has before, and for most people it’s really difficult to keep up with what’s going on between day to day life. Thus, important things like the expansion of AI-powered security and traffic cameras and privatized data vendors tend to fly under the radar.

poster show poster

poster show poster

To fund our senior exhibition, every year the senior class puts on a poster show where we reach out to studios for donations and auction them off. We were all tasked with creating a poster and identity for the show, and took a vote for the winning one. I centered my poster on one of Paul Rand's quotes, "design is relationships". As I mentioned in my introduction, this quote is about the relationship between designer and viewer, and that is very befitting of a poster show in which the viewer feels a connection with a poster and wants to buy it.


I wanted to experiment with cut paper, and the new relationships I could make by cutting and rearranging the typography. The process was really fun, as I really like going analog to create something truly unique.

The different layers that make this poster up.

The different layers that make this poster up.

Cut paper experiment.

Cut paper experiment.

The cut title overlayed on a printed version.

The cut title overlayed on a printed version.

Early digital sketch.

Early digital sketch.

Alternate color scheme.

Alternate color scheme.

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social issue presentation

social issue presentation

To fund our senior exhibition, every year the senior class puts on a poster show where we reach out to studios for donations and auction them off. We were all tasked with creating a poster and identity for the show, and took a vote for the winning one. I centered my poster on one of Paul Rand's quotes, "design is relationships". As I mentioned in my introduction, this quote is about the relationship between designer and viewer, and that is very befitting of a poster show in which the viewer feels a connection with a poster and wants to buy it.


I wanted to experiment with cut paper, and the new relationships I could make by cutting and rearranging the typography. The process was really fun, as I really like going analog to create something truly unique.

social issue clock

social issue clock

social issue clock

To fund our senior exhibition, every year the senior class puts on a poster show where we reach out to studios for donations and auction them off. We were all tasked with creating a poster and identity for the show, and took a vote for the winning one. I centered my poster on one of Paul Rand's quotes, "design is relationships". As I mentioned in my introduction, this quote is about the relationship between designer and viewer, and that is very befitting of a poster show in which the viewer feels a connection with a poster and wants to buy it.


I wanted to experiment with cut paper, and the new relationships I could make by cutting and rearranging the typography. The process was really fun, as I really like going analog to create something truly unique.

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